Marketing research of Arriva Plc Essay Example | Topics and Well Written Essays - 3500 words

Marketing research of Arriva Plc - Essay Example Arriva Plc is one of leading transport service provider in the entire Europe. Primarily, this multi-national corporation is a UK-based based company and it was founded by T.S. Cowie during 1938 in Sunderland. Initially, the founder, T.S. Cowie started the venture for selling second hand motor cycle and later in 1960, he also started retailing motor car. Finally, the company entered in the transportation business by acquiring Grey-Green Bus Company. By the end of 1996, it became one of the largest bus transport service providers in London. â€Å"Arriva was born in 1997: when it acquired â€Å"Unibus Holdings in Denmark† which is its first international expansion with Europe market. Arriva was acquired by Deutsche Bahn, a leading logistics and passenger service providers in August 2010. Currently, Arriva is present in 12 major countries of Europe and it has acquired major market share in these countries that has made it one of third largest transport service provider in European market. Considering its history, the company has grown with non-organic strategy i.e. by acquiring a number of firms. Currently, including its associated companies, it has nearly 47500 employees and it is operating in 12 countries with more than 16,150 vehicles generating more than 3billion revenue per year. (Arriva plc-b, n.d.). 3. Task A 3.1. Internal Analysis Before framing a set of plausible and effect marketing strategies it is necessary to assess the internal condition of the company.

Global Warming Essay Example | Topics and Well Written Essays - 1000 words - 6

Global Warming - Essay Example Scientific reports claim that the very origin of global warming was somewhere in mid-20th century. They argue that that during and around 1970s, environmental degradation was on the rise. The rise in degradation resulted in huge concentration of carbon in the atmosphere which eventually rose into a universal issue. With different agencies and organizations such as United Nations Environmental Program and Intergovernmental for Climate Change all scrambling for the publicity brought about by global warming, the issue soon scaled to an international problem. Skeptical science, however, disagrees with this claim, arguing that environmental degradation and global warming are natural and can only be stopped through natural practices.Scientific reports claim that the very origin of global warming was somewhere in mid-20th century. They argue that that during and around 1970s, environmental degradation was on the rise. The rise in degradation resulted in huge concentration of carbon in the a tmosphere which eventually rose into a universal issue. With different agencies and organizations such as United Nations Environmental Program and Intergovernmental for Climate Change all scrambling for the publicity brought about by global warming, the issue soon scaled to an international problem. Skeptical science, however, disagrees with this claim, arguing that environmental degradation and global warming are natural and can only be stopped through natural practices.   Media, organizations and agencies use conflicting ideas. The conflicting ideas merge into one to create a problem. Giving different data about the same information all from reputable sources, for instance stirs restlessness. People tend to look for more information in this case. In the midst of the confusion of looking for a new idea, people easily believe whatever is talked more about and that has direct effects on them. For instance, as the IPCC report 2013 claim that global warming reduced amicably, skeptica l science argues that the decade between 2000 to2009 was the hottest. People believed IPCC since the arguments from skeptical science did not directly affect their health.Global warming can just be an avenue through which the whole environmentalists strive to keep standard environmental conditions.